![]() There may be issues with EZBlocker muting Spotify on your computer. To upgrade your EZBlocker, simply replace the executable file.ĮZBlocker requires Windows 10/11 or Windows 7/8 with. There's no setup required - just drag it into any folder and run. EZBlocker aims to be the most stable and reliable ad blocker for Spotify. When an ad is blocked, only Spotify is muted, so no other sounds will be affected. There are no fancy features, just pure ad blocking. If an ad does load, EZBlocker will mute Spotify until the ad is over. EZBlocker will attempt to block ads on Spotify from loading. Congrats to Songkick and Crowdsurge co-CEO Ian Hogarth who is one of the smartest minds in the music industry.EZBlocker is a simple-to-use ad blocker/muter for Spotify. All of which leaves YouTube the odd one out without a chair to sit on when the music stops.Īn honourable mention goes to Songkick who today announced a merger with Crowdsurge and a combined raise of $16m. It will completely transform the commercial dynamics of Soundcloud, and there will undoubtedly be disgruntled artists and fans, but the music world has changed and it needed to also. This is why Soundcloud needs to get these deals in place. It is marketing for marketing’s sake without a clear enough sense of what the end goal is. Right now a large chunk of digital marketing activity that is driving streams on YouTube and Soundcloud is tactic without purpose. This is why we have the paradoxical situation where 10 million streams on Spotify is considered to be x amount of lost sales while 10 million YouTube views is considered a marketing success. The discovery journey has also become the consumption journey but the change is happening so fast that it is easy to confuse the two. The role of standalone promotional streaming services made sense when everyone was still buying music, but with download sales and CD sales both on the slide globally the model is less obvious. The labels’ commercial affairs teams however have been far less enamoured, instead asking why Soundcloud should be able let people listen for free, on demand, without licenses when others can’t. Soundcloud always had a lot of goodwill within the indie community and indeed even within the marketing and A&R departments of majors because of its roots as a platform for helping labels, artists (and more recently) fans interact more effectively. When that becomes the destination for music fans, it needs to compete in the marketplace with all the platforms that are monetised,” said Caldas. Anywhere that people are listening to music is actually the end-game now. This notion that everything is promotional: that way that people used to talk about YouTube as a ‘promotional channel’. “ As the value of the streaming market grows, people are starting to realise that consumption is the new sales. Merlin’s CEO Charles Caldas nailed it in this quote from an interview with Music Ally: Most importantly though, Soundcloud is inadvertently playing the role of ice breaker in the new wave of deals for sites that traded as promotional sites in the download era and are having to, willingly or not, accept a new role that looks and feels a lot more like a straight forward streaming service. ![]() ![]() Soundcloud is a long way yet from being out of the licensing woods but momentum is clearly building. This follows on the footsteps of deals with Warner and the National Music Publishers Association. Soundcloud took another step away from being an ‘under licensed’ service to a ‘fully licensed’ one with its deal today with indie licensing body Merlin.
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